The company says this new division will make casual, mid-core (these are more like traditional games, but they play in shorter spurts), and hardcore releases. Need a Hero: Puzzle Rush takes the series’ gem-busting action and evolves it with time-based play, hidden rows, and more. The next game in the series, Need a Hero: Puzzle Rush, will be Game Insight’s second offering on Instant Games. In addition to the investment in a division focused on Instant Games, Game Insight has also acquired Alis Games, creators of the critically-acclaimed Need a Hero game. And that could benefit a company like Big Viking Games. But with Facebook jumping into this space, it could make this gaming business work as long as the technology functions as promised. Messenger-style apps are key to game distribution in Asian markets led by companies like Tencent and Line, but that business model hasn’t caught on in the West - and Line has even abandoned the United States.
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